One of the main aims of The Coldest Journey is to raise $10 million for Seeing is Believing, a charitable initiative set up to prevent avoidable blindness in the developing world.

Please watch this moving video from everyone on the Ice Team about the charity and how you can get involved.

The Challenge Yourself campaign aims to get people from all walks of life to set their own challenges and in the process help us raise money for Seeing is Believing. And remember, every single pound raised will be doubled by Standard Chartered!

Send us your stories to and we will feature them (with your permission) here and over on our Facebook site too. So get your thinking caps on for your challenge! There will be a fantastic prize for the biggest fundraising team/individual and also the most exciting challenge (details to be announced).